Biopharma patient experience
- Understand the patient journey in the pharma industry, including the clinical and online behaviors that present opportunities for intervention
- Gain insight into how perceptions and behaviors change across clinical scenarios and health experiences
- Develop the patient resources and provide the information patients need to support their health decision making
- Identify the factors that drive patients to request specific treatments, adhere to treatment or switch treatments
- Determine how to drive customer-centric programs by identifying the influential HCP and patient behaviors, attitudes and needs
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Multichannel planning
- Design and produce materials to communicate benefits and value for commercial launch – across the most appropriate communication channels for the target audience
- Understand competitor best practices and identify the whitespace opportunities
- Determine the ideal channel mix and where to prioritize investment
- Improve your HCP engagement strategy
- Understand which tactics influence prescribing
- Personalize your approach (channels and content) for the best engagement by determining the content that resonates most with patients and caregivers across the patient journey
- Drive adherence to your product by identifying the tangible or emotional reasons behind treatment decisions and drug switching
- Identify the key influencers and stakeholders in your therapy area and leverage them to drive awareness or influence behavior
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Commercial targeting and pull through
- Optimize your targeting to ensure you’re focusing efforts on the regions, accounts and stakeholders impacting your brand success
- Understand the competitive landscape, benchmarks and best practices
- Tailor your messaging by stakeholder type
- Leverage favorable formulary in sales calls
- Prepare your account and sales reps for effective conversations
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Value communication and messaging
- Determine how to maximize product and portfolio value and minimize the risk
- Understand the content and channels that providers, patients and payers are using and how they are influencing their decisions
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Digital health innovation
- Understand the impact of emerging technology like telehealth and remote monitoring on the landscape
- Anticipate the digital technologies that will effectively reach your patient base
- Provide value to your customers through digital channels and tactics that they will use throughout their journey
- Optimize your ecosystem of digital assets by determining which model will work best for your situation
- Maximize marketing spend by focusing on the most efficient and relevant digital channels
- Differentiate your brand from your competition, while discovering what worked well for your competitors
- Identify the benchmarks and leaders in the space
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