Integrated patient journey mapping
- Identify opportunities to influence treatment choice and drive positive health outcomes
- Understand how patients are currently being treated and the factors driving physician’s prescribing behavior
- Gain a comprehensive view of the clinical, financial, attitudinal and informational aspects of key events along the patient journey
- Holistically view disease progression and physician interactions, including claims, EHR, primary market research and social intelligence
- 300M+ patients (over 3 years), with the ability to link multiple aspects of the patient care experience
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Physician influencer and KOL identification
- Take a multi-pronged approach to KOL tracking, ranking by network affiliations, digital and social influence, and peer-to-peer status
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Account segmentation and targeting
- Determine what matters to stakeholder segments and the evidence you need to generate to build proof points
- Identify the key stakeholders and how they control access and influence uptake
- Prioritize the networks, facilities and providers with the greatest potential to drive commercial success and patient outcomes
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Product and launch planning
- Identify where your product is ideally positioned in the future market
- Determine your product’s value and how to drive maximum success through development and commercial activities
- Understand how to prioritize your portfolio with regards to commercial potential and risk
- Use data-driven planning for indication and geographic expansion
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Brand tracking and optimization
- Understand which physicians are prescribing your product, to whom, where and when
- Determine where you are positioned in the market and why
- Understand perceptions about your brand and its attributes
- Track relevant new competitors
- Compare the reputation of your brand to that of your competitors
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Value messaging
- Determine how to maximize product and portfolio value and minimize the risk
- Understand the content and channels that providers, patients and payers are using and how they are influencing their decisions
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Sales force effectiveness
- Provide your sales professionals with the skills they need to address the challenges presented by today’s complex customer ecosystem
- Build common language and hierarchy into your market access data to maximize its usability by multiple teams
- Align your workgroups with common data
- Create a short list of potential partners with experience in your therapy area
- Provide transparency for your teams
- Build organizational confidence around your data
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