Market sizing and access journey
- Determine the size of your market and location of your addressable population
- Describe your segments and their healthcare experience, pain points, care perceptions and cost burden
- Identify what is preventing patients from accessing treatment and how you can remove barriers to access
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Access landscape
- Visualize the access landscape and the impact of policy and other dynamics on the market
- Anticipate what is coming next, including how the access environment will evolve over the next 1-2 years
- Identify the market access macrolevel trends that are likely to impact successful launch and uptake
- Evaluate payer perceptions of the disease burden and unmet needs in treatment
- Simulate the likely coverage and management scenarios for the asset
- Determine if you have restricted access and how your access compares to that of your competitors
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Account segmentation and regional profiling
- Anticipate management of the asset by key payers, IDNs and healthcare systems based on their specific market conditions
- Navigate complex connections of IDNs, physician groups and payers at the hyper-local level
- Identify your customers who will serve as the greatest opportunity or barrier for access
- Determine the key value drivers that will shape stakeholder decisions
- Prioritize and strategically engage key customer accounts
- Implement local tactics to ensure market access
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National and local reimbursement and coverage
- Secure favorable reimbursement at national and local levels
- Anticipate when a shift in a health plan formulary limits your addressable market
- Locate the best area of focus for your marketing, sales and contracting efforts to increase access
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Pricing and contracting
- Optimize your launch sequence and price bands
- Develop and govern pricing strategies
- Navigate cost containment hurdles globally
- Negotiate managed entry agreements, including innovative pricing
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Outcomes and value proposition
- Generate the evidence and outcomes you need to establish product value by various stakeholder types
- Develop your global value proposition and dossier
- Tailor your value proposition and dossier by stakeholder types and regions
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Commercial targeting and pull-through
- Optimize your targeting to ensure you’re focusing efforts on the regions, accounts and stakeholders impacting your brand success
- Tailor your messaging by stakeholder type
- Leverage favorable formulary in sales calls
- Prepare your account and sales reps for effective conversations
Effectively engage the right contacts
Multichannel planning
- Design and produce materials to communicate benefits and value for commercial launch – across the most appropriate communicate channels for the target audience
- Determine the ideal channel mix and where to prioritize investment
- Engage with your target physicians on the channels they are using
- Personalize your approach (channels and content) for the best engagement by determining the content that resonates most with patients and caregivers across the patient journey
- Anticipate the emerging digital technologies to effectively reach your patient base
- Drive adherence to your product by identifying the tangible or emotional reasons behind treatment decisions and drug switching
- Identify the key influencers and stakeholders in your therapy area and leverage them to drive awareness or influence behavior
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