Medtech Launch strategy

Plan the optimal medical device launch strategy to get to the right patients, guided by the industry’s most accurate data and trusted medtech experts

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Medtech Launch strategy

The medical device launch playbook is transforming. The commercial environment is being upended by market disruptions, including emerging innovation models, mounting access and regulatory hurdles, healthcare delivery transformation, and tech- and data-enabled care and stakeholder engagement.

With many more levers available and a myriad of emerging trends to consider, planning a new product launch in MedTech is more complex than ever.

Our data and experts make launch decisions easier for you, so you can focus on getting the right devices to the right patients:

  • Understand shifting stakeholder and market dynamics
  • Engage the right stakeholders with the right message at the right time and place
  • Edge out competitors with advanced methodologies that uncover opportunities your peers are missing
  • Increase confidence in your launch decisions with accurate data and experienced consultants

How we help

Patient segmentation and journey mapping

Identify opportunities to influence device choice and drive positive health outcomes

  • Integrated analysis provides a comprehensive view of the clinical, financial, attitudinal, and informational aspects of the journey – covering the “what” and “why” of key events
  • Leverages diverse data sets for a holistic view of disease progression and physician interactions, including claims and EHR, primary market research and social intelligence
  • Visibility into 300+ million patients (over 3 years), with the ability to link multiple aspects of the patient care experience

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Sales and distribution strategy

Increase ROI by focusing on customer groups and activities that will move the needle

  • Our team of consultants, data scientists, and market experts help you build a commercial strategy covering:
    • Key stakeholder engagement: Providers, payers, patients and KOLs
    • Value story generation and communication
    • Data and evidence generation
    • Market performance optimization

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Account segmentation and targeting

Set up commercial teams for success with the accounts and stakeholders influencing brand uptake

  • Our advanced methodology identifies and profiles the right mix of accounts and clinical and non-clinical stakeholders in an increasingly complex purchasing landscape
  • Leverages diverse data sets to build on traditional volume-based analyses with true patient reach, influence mapping, affiliations, referral patterns, reimbursement trends, and more
  • Segmentation analysis identifies customer needs, beliefs, behaviors, and value drivers to build personas and inform engagement strategies
  • Our vast hospital data set ensures you have a fresh, comprehensive view of the market:
    • United States: 6,800 hospitals, 2+ million providers, complete hospital claims and ASC data coverage directly from CMS
    • Europe: 12,000 hospitals, 22 countries covered, facility-level data
  • Visibility into 300+ million patients (over 3 years), with the ability to link multiple aspects of the patient care experience

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KOL identification and profiling

Find the influential KOLs that your peers may be missing

  • Multi-pronged approach to identification:
    • Integrated network influence, digital and social influence, and peer-to-peer status
  • Rankings and profiles for top performing KOLs, including by use case (national, rising star, regional, digital)
  • Recommendations that consider KOL type, rank, alignment to client priorities, and affiliations

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Value proposition and messaging

Stand out in the market with differentiated, data-driven messages that resonate with key stakeholders

  • Evidenced-based messages and content tailored by stakeholder type and geography
  • Informed by our in-depth research and analysis into your customers – their needs, beliefs, behaviors, and value drivers
  • Comprehensive solutions span landscape assessment, evidence generation, value story development, message and collateral creation, and multichannel strategy

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Multichannel marketing

Enhance customer experience and increase engagement with innovative marketing approaches

  • Provider and patient online and offline channel and content preferences for information, educational and service needs
  • Digital competitive landscape and digital maturity index to benchmark against peers and uncover market white space
  • Content strategy and execution planning
  • KPI planning, benchmarking, and marketing effectiveness

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Solutions for medtech product launch strategy



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