Patient segmentation and journey mapping
Identify opportunities to influence device choice and drive positive health outcomes
- Integrated analysis provides a comprehensive view of the clinical, financial, attitudinal, and informational aspects of the journey – covering the “what” and “why” of key events
- Leverages diverse data sets for a holistic view of disease progression and physician interactions, including claims and EHR, primary market research and social intelligence
- Visibility into 300+ million patients (over 3 years), with the ability to link multiple aspects of the patient care experience
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Sales and distribution strategy
Increase ROI by focusing on customer groups and activities that will move the needle
- Our team of consultants, data scientists, and market experts help you build a commercial strategy covering:
- Key stakeholder engagement: Providers, payers, patients and KOLs
- Value story generation and communication
- Data and evidence generation
- Market performance optimization
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Account segmentation and targeting
Set up commercial teams for success with the accounts and stakeholders influencing brand uptake
- Our advanced methodology identifies and profiles the right mix of accounts and clinical and non-clinical stakeholders in an increasingly complex purchasing landscape
- Leverages diverse data sets to build on traditional volume-based analyses with true patient reach, influence mapping, affiliations, referral patterns, reimbursement trends, and more
- Segmentation analysis identifies customer needs, beliefs, behaviors, and value drivers to build personas and inform engagement strategies
- Our vast hospital data set ensures you have a fresh, comprehensive view of the market:
- United States: 6,800 hospitals, 2+ million providers, complete hospital claims and ASC data coverage directly from CMS
- Europe: 12,000 hospitals, 22 countries covered, facility-level data
- Visibility into 300+ million patients (over 3 years), with the ability to link multiple aspects of the patient care experience
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KOL identification and profiling
Find the influential KOLs that your peers may be missing
- Multi-pronged approach to identification:
- Integrated network influence, digital and social influence, and peer-to-peer status
- Rankings and profiles for top performing KOLs, including by use case (national, rising star, regional, digital)
- Recommendations that consider KOL type, rank, alignment to client priorities, and affiliations
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Value proposition and messaging
Stand out in the market with differentiated, data-driven messages that resonate with key stakeholders
- Evidenced-based messages and content tailored by stakeholder type and geography
- Informed by our in-depth research and analysis into your customers – their needs, beliefs, behaviors, and value drivers
- Comprehensive solutions span landscape assessment, evidence generation, value story development, message and collateral creation, and multichannel strategy
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Multichannel marketing
Enhance customer experience and increase engagement with innovative marketing approaches
- Provider and patient online and offline channel and content preferences for information, educational and service needs
- Digital competitive landscape and digital maturity index to benchmark against peers and uncover market white space
- Content strategy and execution planning
- KPI planning, benchmarking, and marketing effectiveness
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