How real world data, real world evidence and AI/machine learning are poised to transform biopharma innovation and delivery of care
The healthcare industry is gradually shifting towards a more consumer-centric approach, focusing on delivering more personalized care and patient engagement. Tools and technologies like mobile health apps and wearables are being utilized to empower individuals to take charge of their health. This is presenting healthcare care teams with a tremendous opportunity to leverage real world data (RWD) and real world evidence (RWE) to facilitate more precise and personalized care delivery.
By tapping into sources of RWD, including electronic health records, wearables, patient-generated data, and social determinants of health, healthcare organizations can gain a deeper understanding of patient populations and their unique characteristics. Furthermore, by building in AI algorithms teams can more quickly and accurately identify patterns, predict outcomes, and assess the long-term impacts on patient health and burden of treatment.
In this webinar, our expert panel explores the questions: