Market assessment
Always have fresh, comprehensive and accurate view of your key markets
- 10-year forecasts, regions driving growth, market dynamics and readiness, future trends
- Intel on market opportunity and segmentation; procedures, patients and sites of care to inform market entry decisions
- 80+ device markets and 50+ countries covered
- Top-down, bottom-up methodology conducted by team of device market and data experts:
- Diverse set of data leveraged including industry and KOL interviews, hospital purchasing databases, claims and electronic health records, country-level epidemiology, and secondary sources
- Complete hospital claims and ASC data coverage directly from CMS
- Medtech market expertise to ensure correct mapping between procedure codes and device, procedure or disease categories
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Patient segmentation and journey mapping
Identify opportunities to influence device choice and drive positive health outcomes
- Integrated analysis provides a comprehensive view of the clinical, financial, attitudinal, and informational aspects of the journey – covering the “what” and “why” of key events
- Leverages diverse data sets for a holistic view of disease progression and physician interactions, including claims and EHR, primary market research and social intelligence
- Visibility into 300+ million patients (over 3 years), with the ability to link multiple aspects of the patient care experience
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New device and solution design
Prioritize the solutions and features that will drive stakeholder purchasing and uptake decisions
- Market experts and commercial strategists use quantitative and qualitative methodologies to assess the opportunity and market impact for new devices and technologies
- New device concept and market receptivity testing to identify key factors among stakeholders
- Competitor overview and white space analysis
- Evidence, outcomes, and design recommendations
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Next-generation iteration planning
Plan device enhancements that will increase market position and defend against new entrants
- Quantitative and qualitative data-driven direction or validation on features to prioritize for product iteration
- Provider and payer interviews identify the enhancements that will increase access and usage
- Competitor overview and white space analysis
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Obsolescence evaluation
Maximize portfolio revenue by optimizing your product launches and sunsetting
- Robust assessment of portfolio, current and future competitors, and emerging market trends
- Direction for optimal product launch and sunsetting timing and sequencing
- Deep therapeutic knowledge, device expertise and on-demand market overviews differentiate us from other vendors – we’re already up to speed on your markets
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Due diligence assessment
Increase confidence in your M&A decisions with robust opportunity assessments
- Company target identification and evaluation to identify greatest opportunities for acquisition
- Detailed review of companies to determine if they are poised for future growth from a product portfolio, organizational structure and synergy perspective
- Assessment of target companies’ markets to understand future stakeholder product preferences, dynamics and access climate, and emerging competitors
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