Integrated Patient Journey Mapping, Data & Analytics

One journey, many lenses

Gaining a granular view of the patient journey data is critical to life sciences commercialization in today’s patient-centric world, informing everything from product development to market access and post-launch management.

Unfortunately, patient journey efforts are often conducted in a fragmented fashion, with different teams employing different methodologies and data sources, depriving companies of a more comprehensive view of the barriers and drivers impacting their brands.

At Clarivate, we’re rethinking the way we trace the patient journey touchpoints with the aim of capturing the larger picture, in greater detail, so that our customers can better serve their customers.

“Our previous patient journey work was conducted in typical fashion – qualitative interviews with patients, maybe a quantitative study, but we really needed to understand the emotions patients were experiencing at each stage in order to identify messaging that resonates in order to better support patients and keep them on that journey longer.

Having that voice-of-the-patient lexicon was huge – a lot of what our marketing team puts out now utilizes the language patients are using online, as opposed to the more clinical language encouraged by medical, legal and regulatory. Patients don’t want to read language that they’re not using in the context of their day-to-day.”

Head of Market Intelligence
Mid-sized Pharma

How we help

At Clarivate, we examine the patient journey through multiple lenses in order to provide a granular and insights-rich view of the patient journey research:

Clinical journey

Treatment and referral patterns
Time to diagnosis
Sites of care
Line of therapy progression

Cost Journey

Impact of cost burden and market access factors on treatment decisions and behaviors

Attitudinal Journey

What patients are feeling at each stage in the treatment journey
Connections with patient behaviors such as adoption, adherence, discontinuation and switching
HCP attitudes

Informational Journey

Channels, devices and sites sourced for health and medical info

We partner with clients on patient journey analyses to help enhance commercial activities, including:

Sales force optimization
Patient engagement
Physician engagement
Payer value communication
Segmentation and targeting
Adherence and switching management
Opportunity assessment
And more

Integrated patient journey assessment - a Clarivate solution

At Clarivate, we’re rethinking the way we trace the patient journey with the aim of capturing the larger picture, in greater detail, so that our customers can better serve their customers.

Diverse data sources

The power of the integrated patient journey approach lies in the combination of quantitative and qualitative data sources to reveal key intervention points and opportunities for differentiating products across multiple stakeholder audiences.

Claims

26 billion claims
Visibility into 300+ million patients (over 3 years)
2+ million healthcare providers
98% of 750 U.S. payers, real-time updates
Hospitals, physician offices, ASCs, pharmacies, long-term care, nursing facilities

Electronic health records

Visibility into 100+ million patients (over 3 years)
Diagnoses, diagnostic tests, assessments, vaccines, vitals, Rx

Social data

Anonymized social conversation data from public social platforms, online communities and message boards

Online behavioral data

Search data
Clickstream data

Primary patient journey market research

25+ countries
25+ specialities
50+ therapeutic areas

Secondary patient journey market research

Public health and demographic data sets
Formulary coverage

Resources

EXECUTIVE BRIEF

Want to learn more?

Contact us to connect with a specialist on how we can enhance your healthcare patient journey mapping

Speak to our team

Contact us

Support

Investors

Careers

Login

Integrated patient journey