The power of storytelling with IP data
As business leaders make decisions regarding investments in new products and services, they want to see clear signals and trends to help validate market acceptance and competitive advantage. A rich, yet often untapped, source of innovation and business insights can be found in intellectual property (IP) filings and related data. The strategic interrogation of IP data can unlock a wealth of valuable insights to a multitude of knowledge workers – from innovators, scientists and engineers to in-house and law-firm attorneys, to marketing teams and the C-suite. Applying established data science principles to IP data can effectively tell stories that drive specific business outcomes.
In this white paper, we explore how IP data – including patent, trademark and IP litigation data – can reveal insights to inform a range of business-critical decisions