Medtech product lifecycle management

Maximize return across the medical device product lifecycle, guided by the industry’s most accurate data and trusted medtech experts

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Medtech product lifecycle management

Medtech teams must navigate a fast-changing business environment in managing products lifecycle, factoring in M&A activity, challenging pricing and purchasing conditions, mounting regulatory hurdles, and evolving customer dynamics.

Complicating matters, medtech market data can be particularly murky and tough to validate.

Our data and market experts take out the guesswork, so you can focus on maximizing device return and increasing patient access:

  • Increase confidence in market models with accurate data and transparent methodologies
  • Maximize portfolio value with expert guidance throughout the planning cycle
  • Edge out competitors by staying on top of the latest market updates and emerging trends
  • Save time with on-demand intelligence and prompt, customized follow up

How we help

Brand and price tracking

Track brand performance, pricing and competitor activity in real-time

  • On-demand market shares, unit sales, procedure volumes, and device usage penetration
  • Market share and detailed pricing analysis at the SKU level in the U.S.
  • Largest hospital purchase order coverage in the industry (40% U.S. coverage), married with proprietary SKU catalogue

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Competitive intelligence

Find white space and opportunities to edge out competitors in tough markets

  • Real-time competitor monitoring for brand share, pricing, and other market metrics
  • Quantitative and qualitative assessments of competitor strategies for pipeline and iteration planning, commercialization, targeting, contracting, evidence generation and messaging, and multichannel marketing
  • Multiple capabilities based on need including on-demand data, custom market research, and real world data analysis

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Performance measurement

Optimize brand activity by understanding what’s driving success

  • Portfolio, product, account-level, and marketing program performance
  • KPI and benchmark setting
  • Commercial strategists provide recommendations for optimizing performance based on what’s working and not working

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Geographic expansion

Prioritize best-fit regions to maximize portfolio growth

  • 10-year forecasts and market potential across 50+ countries and 80+ device markets
  • Competitive landscape and stakeholder receptivity across key regions
  • On-going monitoring of market dynamics, including healthcare policy changes, at national and local levels
  • Strategic recommendations for prioritizing and sequencing launches in the best-fit regions to drive brand growth

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Obsolescence evaluation

Maximize portfolio revenue by optimizing your product launches and sunsetting

  • Robust assessment of portfolio, current and future competitors, and emerging market trends
  • Direction for optimal product launch and sunsetting timing and sequencing
  • Deep therapeutic knowledge, device expertise and on-demand market overviews differentiate us from other vendors – we’re already up to speed on your markets

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Solutions for medical device product lifecycle management



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Talk to us about your medical device product lifecycle management.

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