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On-Demand
Rising to the top: Learnings from the Top 100 New Brands of 2022
Companies are creating and launching brands faster than ever. Amidst this competitive market, Clarivate identified one hundred new brands which surged into the public sphere in the last two years, demonstrating exceptional ability to deliver value, impact and protection on a global scale.
Yet, for every successful new brand, countless more fail to hit the mark or capture our attention. Creating a brand identity that cuts through in a crowded marketplace is getting tougher. Businesses — and the law firms that advise them — need to make data-driven decisions to launch brands quickly and successfully. Trademark data and analytics play an integral role in helping IP, legal and brand teams inform these decisions.
Access this webinar exploring the recently released Clarivate Top 100 New Brands report. Hear from Ingrid Gogl, VP Marketing and Communication at Yunex Traffic and Ambalika Banerjjee, Lead Global Trademarks Counsel at UPL as they share what it takes to build a powerful global brand in an exceedingly challenging market.
Ingrid Gogl
VP, Marketing and Communications
Yunex Traffic
Ambalika Banerjjee
Lead, Global Trademarks Counsel
UPL
Robert Reading
Head of IP Content Strategy
Clarivate
Ed White (Host)
Chief Analyst and VP, IP and Innovation Research
Clarivate
On-Demand
Tapping the power of AI to transform your brand IP processes
Join us as we discuss how new applications of artificial intelligence (AI) and machine learning are playing a crucial role in tackling the complex challenges of intelligent risk analysis and trademark research. Examples will include insights on how Clarivate™ harnesses AI technology to deliver innovative trademark solutions that bring data and intelligence together in new ways.
ROBERT READING
Director, Content Strategy
Clarivate
MILAN MILOJEVIC
Vice President, Brand IP
Clarivate
DAVID MARQUES
Principal Consultant, Litigation Products & Strategy
Clarivate
PRUDENCE MALINKI (MODERATOR)
Senior Manager, Global Industry Relations
Clarivate
On-Demand
Exploring the Clarivate Top 100 Best Protected Global Brands
Hear from companies with brands on the list, including Starbucks, Pirelli and Philips, to learn how their brand protection strategy enabled them to be recognized among this elite group.
We will also hear from two of the report authors, discussing how this ground-breaking new research was compiled, and how the key criteria was measured in order to identify brand protection excellence.
We will be covering the following topics:
- The challenges faced by heritage brands to maintain strong trademarks
- How to ensure brands remain distinctive and unique among their competitive landscape
- Strategies for trademark protection in overseas markets
- The importance of digital protection in today’s evolving environment
- How to establish brands as well known and famous trademarks around the world
ANDREA ROCCA
IP Specialist In-house Trademark Attorney
Pirelli Tyre S.p.A.
HEATHER STUTZ
Corporate Counsel, Intellectual Property
Starbucks
CRISTINA CAZZETTA
Trademark Manager
Pirelli Tyre S.p.A.
JOOST BEKKERS
Head of Trademark & Design
Philips
On-Demand
Beyond searching for case law
In this webinar, we will illustrate how you can leverage Darts-ip global case data for risk assessment, analysis and business development to make more confident decisions.
DAVID MARQUES
Senior Consultant, Litigation Products & Strategy
Clarivate
REYDA TULGAR
Darts-ip Specialist
Clarivate
ROHIT GOLE
Senior IP Consultant - MENA
Clarivate
On-Demand
Thriving on change: Trademark and domain strategies for today’s realities
Organizations are facing increasing challenges when registering and protecting trademarks and domain names, while competing on a global scale, adapting to new opportunities and responding quickly to threats — and doing so with limited budgets and resources.
To thrive, they must remain strategic and alert, making full use of all the tools and technologies available to sharpen their competitive edge, stay agile and boost their market position.
In this webinar, Brian King, Head of Policy and Advocacy and Robert Reading, Director, Government & Content Strategy at Clarivate, lead a panel of industry experts as they discuss the key trends revealed in the latest MarkMonitor Global Business Survey and CompuMark 2021 Trademark Ecosystem Report.
Guided by our hosts, the panelists explore how these trends impact domain and trademark practitioners and the strategies they can employ to meet today’s challenges.
We cover the following topics:
- Why IP-related business opportunities are missed when the C-suite is not engaged and how developing the right level of engagement across departments may lead to better outcomes.
- How the pervasiveness of trademark infringement and cyber attacks is shaping domain registration and trademark protection strategies.
- How advances in technology can help aid IP professionals through improved operational efficiency and domain security.
- How rising volumes of trademark and domain registrations influence best practices for IP portfolio management.
ANDRES LORCA
Senior Manager, Trademarks and Domains
Verizon Media
JUDY MCCOOL
Assistant General Counsel
Fortune Media (USA) Corporation
NICHOLE EUBANKS
Program Manager, Domains and Web Standards
InterContinental Hotels Group (IHG®)
MARC TRACHTENBERG
Shareholder
Greenberg Traurig, LLP
On-Demand
Seeing the broader picture: Using IP cases data in trademark research
With more than 80 million active trademarks globally, the risk of a prior rights holder claiming your new mark infringes on their brand is greater than ever and researching IP cases data from trademark offices and courts worldwide can be extremely valuable.
ROBERT KRAMER
Special Counsel at Finnegan
OMID KOMEILI
Legal Counsel at Bulla Dairy Foods
HELENA GALAN
DartsIP Regional Manager at Clarivate
LUKE RICHARDS
Brand Regional Sales Manager at Clarivate
On-Demand
Protecting your marks: Smart watching strategies for the digital era
Trademark infringement and counterfeit products are rising at an alarming rate across online channels. This reality makes proactive trademark watching more critical than ever before.
In this informative webinar, two experienced IP attorneys explore these evolving brand threats and discuss actionable strategies for optimizing trademark watching to maximize both protection and efficiency.
We will be covering the following topics:
- How brand threats have evolved with the growth of online channels
- Strategies for evaluating your watch strategy for effectiveness
- How to streamline watch notice review to save time and effort
- Considerations for assessing and responding to watch notices
- Tips for developing a watch strategy that aligns with business priorities and budget realities
Jeffrey Cadwell
Partner
Dorsey & Whitney LLP
Nathalie Ruffin
Director, Global Brand Intellectual Property Group, Legal & IP
Ferring Pharmaceuticals
On-Demand
Data unleashed: Charting a new direction for IP innovation
Organizations worldwide are operating in an environment marked by continuous risk of disruption. As competitive landscapes shift and opportunities appear in unexpected places, access to real-time IP intelligence can be the difference in outpacing competition.
Sean Poulley
Senior Vice President
Clarivate
Rob Davey
Vice President Strategy
Clarivate
On-Demand
Engaging in trademark search for effective brand protection and enforcement strategies
Trademarks are valuable intellectual property assets in the global business economy. Access to global trademarks data has significantly increased in the last decade. Professionals, including attorneys, often conduct in-depth trademark searches to support the organization’s intellectual property strategy.
This webinar will shed light on:
- TM go365™ – how to apply a brand new approach to visual trademarking with our advanced image recognition technology
- Researching court decisions to assess the chances of success and inform arguments
- How trademark case data can reveal valuable competitive insights
- Best practice to building strong brand strategies
VERONIQUE VAN HOOYDONK
Solution Consultant, CompuMark
Clarivate
VANESSA CLABAU
Director, Global Search
Clarivate
IRMAK YALCINER
Patent and Trademark Attorney
Yalciner Patent & Consulting LTD
CHANTAL KOLLER
Partner and Managing Director, IP Counsel
Novagraaf
REYDA TULGAR ÖNSAL
Country Manager, Darts-ip
Clarivate
On-Demand
Class 5 and beyond: The impact of new treatment technologies on pharmaceutical trademarks
Pharmaceutical companies are advancing the science of treatment beyond traditional medications. New technologies—from radiopharmaceuticals to immunotherapy to mobile apps—are redefining the industry. For IP professionals, these revolutionary advances demand new strategies for clearing and protecting pharma trademarks that go beyond the traditional Class 5 model. In this webinar, two legal professionals explore this fascinating development from both the law firm and in-house counsel perspective, offering best practices for maximizing trademark protection while minimizing the risk of rejection.
We will be covering the following topics:
- Unique aspects of pharmaceutical trademark clearance
- New technologies that are changing the pharmaceutical landscape
- Assessing situations when therapies embrace multiple classes
- New trademark enforcement strategies
- How COVID-19 is affecting trademark filing patterns
Our talented speakers cover research, innovation and intellectual property
Sudipta Rao
Head of Legal Brand Protection, Global Oncology
Novartis
Maury M. Tepper III
Founder and Principal
Tepper & Eyster, PLLC
On-Demand
How customer experience (CX) is driving competitive advantage for IP law firms
Intellectual property law firms face growing client expectations for speed, efficiency and value. This is forcing firms to reexamine every aspect of their client service—from how they handle client requests to how they bill for services.
During this webinar, Jeff Van Hoosear, Partner, Co-Chair of the Trademark Practice Group at Knobbe Martens, will examine this new landscape from the IP law firm perspective. Meanwhile, Harmony Merwitz, Chief Commercial Officer at Prime360 and Kerri Nelson, Chief Strategy Officer at Clarivate will share how a customer-first strategy can equip organizations to thrive in today’s demanding environment.
We will be covering the following topics:
- Current IP legal industry trends and changing client demands
- Why a customer-first business model is crucial for client retention
- Strategies for managing the customer experience (CX) in IP law firms
- How Customer Journey Mapping can help firms focus on the “Moments of Truth” that drive client satisfaction
JEFF VAN HOOSEAR
Partner, Co-Chair of the Trademark Practice Group
Knobbe Martens
HARMONY MERWITZ
Chief Commercial Officer
Prime360
KERRI NELSON
Chief Strategy Officer
Clarivate
On-Demand
Double-edged strategy: A holistic approach to managing trademark and domain portfolios
Trademarks and domains are both key components of a brand strategy. But while the management of both are similarly aligned with the brand lifecycle, processes to secure and protect domains and trademarks vary greatly.
During this webinar, two IP professionals – Andres Lorca, Manager, Trademarks and Domains at Verizon Media and Elizabeth Brock, Principal with intellectual property law firm Harness Dickey, share practical insights for maximizing the value of trademarks and domains while minimizing risk, from both a law firm and in-house perspective.
Topics covered:
• Understanding the synergies and practical overlap between trademarks and domain names
• Determining which jurisdiction to register domain names and trademarks in to manage risk
• Coordinating trademark application and domain registration timelines to prevent squatting
• Assessing the value of new gTLDs including .brand TLDs
• Strategies for effective enforcement of trademarks and domain names
Brian King
Director of Internet Policy & Industry Affairs
MarkMonitor
Andres Lorca
Manager, Trademarks and Domains
Verizon Media
Elizabeth Brock
Principal
Harness, Dickey and Pierce, P.L.C.
On-Demand
Tendencias en el registro de marcas en América Latina
En la grabación de este webinar, podrá identificar cómo la tecnología en conjunto con la información editorializada han transformado la perspectiva de los profesionales de la Propiedad Intelectual.
CLAUDIO CASTAÑEDA
Manager for Operations Chile/Perú
DartsIP | Clarivate
DAVID JARAMILLO
Country Manager
DartsIP | Clarivate
On-Demand
Seeing the broader picture: Using IP case data in trademark research
With more than 80 million active trademarks globally, the risk of a prior rights holder claiming your new mark infringes on their brand is greater than ever and researching IP case data from trademark offices and courts worldwide can be extremely valuable.
In this webinar, three IP practitioners discuss how IP case data adds critical insight for proactively assessing risk and informing defense strategies.
Topics include:
- How IP data can reveal valuable competitive insights.
- Using IP case data to assess the likelihood of opposition and/or rejection.
- Researching court decisions to assess the chances of success and inform arguments.
- Gaining an understanding of enforcement behavior and history for a trademark owner to develop a strategy for responding to an opposition.
Celia Sueiras Villalobos
Counsel
Garrigues
Eva-Maria Strobel
Partner
Baker McKenzie
Gretchen Stroud
Associate General Counsel, IP
Gilead Sciences
Claire Fobe
Head of Global Legal Content
Darts-ip (Moderator)
On-Demand
Where Art Meets Science: Researching Industrial Designs
Industrial design registrations are on the rise globally yet researching new designs to ensure they don’t infringe on existing registered designs has been notoriously challenging. Resources, time constraints and technology all play a pertinent role. Artificial intelligence (AI) technology is coming to the rescue, powering new ways to search industrial designs faster, more effectively and at a lower cost. In this webinar, two experienced trademark practitioners examine the complexities of the industrial design research process and how intellectual property professionals can avoid their risk of rejection.
Leo Longauer
VP of Corporate IP
Swarovski
Dr. Robert Stutz
Senior Partner
Beutler Künzi Stutz
On-Demand
Navigating the complexities of pharmaceutical trademarks
Clearing and protecting pharmaceutical trademarks presents a host of challenges unique to this industry. Minimizing the risk of brand confusion isn’t just a matter of consumer convenience—it is critical for protecting patient safety. In this webinar, two experienced trademark practitioners examine the complexities of the pharma trademark process and how trademark professionals can minimize the risk of rejection.
Maury M. Tepper, III
Co-founder and Principal
Tepper & Eyster
Emmanuelle Ragon
Senior Legal Director, Head of Trade Marks
Sanofi
On-Demand
Owning the runway: Managing fashion product designs and trademarks
Managing fashion product designs and trademarks
Dyan Finguerra-DuCharme
Partner
Pryor Cashman LLP
Lisa Keith
Vice President, Deputy General Counsel
Steve Madden
On-Demand
Brand Lifeguarding: Trademark Watching Best Practices
In the rush to clear new trademarks, many organizations overlook the importance of protecting their existing brand assets. But with infringement on the rise globally, brand protection has never been more critical.
Tore DeBella
Associate
Drinker Biddle
Abby Remley
Trademark Paralegal
Procter & Gamble
On-Demand
How is Blockchain Changing the Trademark World
Blockchain, the cryptographic transaction technology behind Bitcoin and other virtual currencies, holds the potential to dramatically impact trademarks.
Birgit Clark
Lead Knowledge Lawyer
Baker McKenzie
On-Demand
3D printing: What do the latest developments mean for the future of IP
With 3D printing moving into the mainstream – giving everyone the ability to create anything at any time – what does this mean for the future of IP?
Mark H. Trachtenberg
Shareholder
Greenberg Traurig, LLP
On-Demand
How are recent developments in trademark law affecting brand protection and enforcement strategies
Take a fascinating look at recent trademark cases that are changing the way companies advance brand protection strategies.
Doug Rettew
Partner
Finnigan
Ronda Majure
Vice President, Head of Global Sales
CompuMark