Exploring the Clarivate Top 100 Best Protected Global Brands

Hear from companies with brands on the list, including Starbucks, Pirelli and Philips, to learn how their brand protection strategy enabled them to be recognized among this elite group.

We will also hear from two of the report authors, discussing how this ground-breaking new research was compiled, and how the key criteria was measured in order to identify brand protection excellence.

We will be covering the following topics:

• The challenges faced by heritage brands to maintain strong trademarks
• How to ensure brands remain distinctive and unique among their competitive landscape
• Strategies for trademark protection in overseas markets
• The importance of digital protection in today’s evolving environment
• How to establish brands as well known and famous trademarks around the world