Before companies invest in bringing new products and services to market, they want to see clear signals and trends that help validate market acceptance and competitive advantage. A rich, yet often untapped, source of innovation and business insights is found in intellectual property filings and related data. The strategic interrogation of IP data can unlock a wealth of valuable insights to a multitude of knowledge workers—from innovators, scientists and engineers to in-house and law-firm attorneys, to marketing teams and especially the C-suite.
In this exclusive webinar, two Clarivate thought leaders explore how IP data—including patent, trademark and IP litigation data—can reveal insights to inform a range of business-critical decisions.
Topics that are covered include:
- How IP data can inform decisions regarding competitive threats, innovation strategies, business models, asset valuation, and more.
- Using IP data to analyze global, regional and industry trends.
- How IP data can help in forecasting emerging risks and opportunities.
- The importance of data quality and completeness to IP data analysis.
*The views and opinions in this webinar are those of the contributors and do not necessarily represent the official policy or position of Clarivate™