Domain Name Brand Protection Strategies

Using arbitration data to identify trends, highlight risks and strengthen global brand protection strategies

Trends in domain name arbitration activity provide key insights to brands, including how brand owners can help prevent abuse online. This report examines a decade of domain arbitration data from Darts-ip™ against the backdrop of the global Domain Name System (DNS). The analysis of this data sheds light on the specific challenges brands face, and highlights how this data helps brand owners.

Download the report to:
• Assess infringement threats by risk level and potential level of harm to a brand
• Understand the importance of reviewing domain abuse through both a brand and security lens
• Identify which top-level domains (TLDs) are most often registered and used in bad faith
• Develop comprehensive brand protection strategies